In an effort to promote the use of sustainable fuels and encourage maritime transport to contribute to carbon emissions reduction, the Port of Rotterdam has joined forces with GoodShipping to launch the ‘Switch to Zero’ Initiative.

‘Switch to Zero’ is a campaign that empowers corporations to decarbonise ocean freight and accelerate sustainable shipping. The goal of the initiative is to find some twenty new sea freight shipping companies that wish to use insetting.

According to the port, insetting does not involve achieving carbon reductions through compensation (offsetting by planting trees, for example) but through shipping using sustainable fuel.

When introducing the initiative, , Allard Castelein, Port of Rotterdam Authority CEO, explained that shipping is not yet on schedule to be carbon neutral by 2050. The port of Rotterdam is working with partners to develop initiatives to help make logistics more sustainable, this campaign is one of them.